The festive season is already upon us, and we are all gearing up for the celebrations, ceremonies, get-togethers, and of course, a lot of shopping. What makes this time of the year doubly exciting is that it is when our favourite fashion brands lay out some of the most jaw-dropping deals to glam up our festive OOTDs! From providing us with options to nail that stunning ethnic avatar to helping us stock up for our winter and New Year looks, these exciting sales are the best time to refresh our wardrobes. And this is exactly why fashionistas across the country had been waiting for India’s hottest fashion sale — the AJIO Big Bold Sale! This mega sale by AJIO, powered by GAS, and in association with ADIDAS, from September 30
to October 4, is bringing to us more than 6,00,000+ styles on over 2,500 global brands with offers upto 50-90% off! This Big Bold Sale is all set to amp up our style quotient because apart from bringing these spectacular deals on the best of fashion, it also has some star style recommendations for us. AJIO has roped in some of the biggest fashion icons in the country, including India’s most glamorous fashionista Sonam Kapoor Ahuja, heartthrob Sidharth Malhotra, pop sensation Guru Randhawa with his Punjabi swag, Shruti Haasan and her chic style statement, South India’s beloved star Kajal Aggarwal, the super chic Mouni Roy and Gujarati cinema icon Pratik Gandhi and all of them have picked their favourite styles for us to shop from!

With so much and more, big and bold are certainly the best words to describe the AJIO sale! Here are our top selections to make your festive season stylish and stunning!


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A range of unheard-of deals

Now, what has always made the AJIO Big Bold Sale one of the biggest fashion sales in the country is the kind of brands it brings to us. This time as well, you’ll find the most iconic brands at the most iconic prices at the AJIO Big Bold Sale. In fact, AJIO has specially curated an ‘unheard-of deals’ section to find some jaw-dropping one-hour special offers that are perfect for building a fresh and fabulous festive wardrobe. To give you a fair idea of what is in store, you will get access to brands like GAP at Flat 65% Off, Superdry t-shirts under ₹799, Denizen at flat 65% off, Marks & Spencer at flat 65% off, Red Tape at flat 81% off and Fila footwear at flat 60% off. To get you festive ready, AJIO Big and Bold Sale is also
offering kurtas at flat 85% off to help you look your festive best!

OOTDs For All Occasions

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During the festive season, there are a plethora of events and get-togethers to be attended, and all the fashionistas in the house know that each event requires you to dress up differently. So, if you need some fusion flavours for Diwali card parties or that statement sari for Durga Puja, the AJIO Big Bold Sale is where you should be heading to. The discounts are so crazy that you won’t need to go anywhere else for your festive shopping. Get all the trendiest styles that you have been wishlisting for the celebrations at the country’s hottest fashion sale. For all your ethnic needs,
the sale is bringing to you sarees at 40-80% off, and kurtas and kurtis at 40-80% off. Those wanting a more fusion look can opt for jeans and trousers starting at Rs. 599, shirts starting at Rs. 699, and dresses under Rs. 1499. Top up the look with the best of beauty products that are coming with up to 50% off!

Celebration-worthy brands at unbelievable discounts

Talk about global brands, and the heart indeed skips a beat! The AJIO Big Bold Sale is therefore thrilling us with the most exciting discounts on 2,500+ global brands. Can you believe that?! And each of these offers are just too enticing for you to skip. So, shop till you drop and get yourself a chic and international look from head to toe! AJIO is bringing to you Jack & Jones at min. 50% off, Armani Exchange at 30-50% off, Levi’s at min. 40% off,
Puma at 40-70% off and Allen Solly at min. 40% off. Top Indian brands like W and Biba will be on sale at min. 40% Off

You do the shopping- AJIO gives you a festive gift

The AJIO Big Bold Sale not just gives you a chance to shop to your heart’s content but also allows you an opportunity to earn big rewards on your shopping! Would you believe us if we told you that the sale brings you an opportunity to get rewards worth up to Rs 1 Lakh! All you have to do is be a ‘Top Shopper’ every 3 hours during the AJIO Big Bold Sale, and you could win gifts like an Apple iPhone 12, Marshall Speakers, Samsung Galaxy Watch 3, Sony PlayStation 4, among others. Yes, you read that right! Not a Top Shopper? Don’t worry.
Just cart styles worth Rs 9,999 and above and get an assured gift worth Rs 9,999 for free!

Share some love with your loved ones

If you want to gift something spectacular to your loved ones but are thinking about what could be the perfect choice- don’t worry! AJIO’s Big Bold Sale has all the answers for you. From all the new brands launching this season to the best deals on gifts, this big and bold sale will ensure that you stay within your budget yet are able to shop for all your friends and family members. Explore fresh new brands like Manyavar, MAX, Portico, and Titan. The sale brings to you some of the
biggest deals on gifts like gold coins at up to 20% off, bedsheets under Rs. 599, handbags at min. 50% off, and toys at min. 30% off. There are also a lot of other options to explore!

Now, doesn’t this make it pretty clear that AJIO’s Big Bold sale is the hottest festive season sale to amp up your style quotient? So, stop waiting and
log onto AJIO for a retail extravaganza like no other!

Disclaimer: The article has been produced on behalf of AJIO by the Times Internet’s Spotlight team.

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