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It’s never too early to start holiday planning, and Amazon is certainly kicking things into high gear ahead of schedule this year. The company has launched its 2021 holiday deals today, with Black Friday-worthy discounts on 4K smart TVs, AirPods, Fire TV sticks, noise-canceling headphones, and more. 

Buy it! Sony A80J 77-Inch Bravia OLED 4K Ultra HD Smart Google TV, $2,998 (orig. $3,999.99) at

Other tech and entertainment deals include the 4K Fire TV stick, Kindle reader without ads, and Samsung’s Galaxy Watch Active2 smartwatch for less than usual, and you can shop them all below. With concerns surrounding crowded supply chains and heightened demand this upcoming holiday season, analysts have suggested starting holiday shopping and deal scoring earlier than usual this year — and you can certainly start with Amazon’s early deals.

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