Eager to get your hands on the new Apple Watch? Pre-orders are now open for the Series 7. In-store availability will follow on Friday, October 15. 

Starting at $399, the Series 7 offers 20% more screen area than the Series 6 and a 40% slimmer bezel. That equates to a watch with similar dimensions as its predecessor, but more display real estate, Apple says. Its screen is also 70% brighter indoors when your wrist is down, which should come in handy for checking the time.

Left to right: Apple Watch Series 3, Series 6, Series 7


Left to right: Apple Watch Series 3, Series 6, Series 7

This is also the first Apple Watch with an IP6X certification, meaning it’s now totally dustproof for improved durability. 

It promises the same 18-hour battery life as the Series 6, but charges 33% faster. Just 45 minutes of charging will take the watch from dead to 80% battery life. And eight minutes on the charger offers eight hours of juice for overnight sleep tracking.

Series 7


The Series 7 in midnight, starlight, green, blue, and Product Red aluminum

The Series 7 will be available in aluminum and stainless steel, in 41mm and 45mm sizes. The aluminum version comes in midnight, starlight, green, a new blue tone, or Product Red color options. The stainless steel version will be available in gold, silver, or graphite. 

As a more affordable alternative, the company plans to continue selling the Series 3 for $199 and the Watch SE for $279. 

Stay tuned for PCMag’s full review of the Series 7. In the meantime, if you’re wondering how it stacks up to the Watch SE and Series 3, check out: Should You Upgrade to the Series 7? Apple Watch Models Compared. To find out how it compares to Samsung’s latest smartwatch, check out: Apple Watch Series 7 vs. Samsung Galaxy Watch4: Which Smartwatch Is Best for You?

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